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During the preliminary study

During the preliminary study

According on the marketing approach (Kotler and even Armstrong 2004), it can be important for any planning associated with the services being supplied by the marina (as well as by some other organization) – to begin with a knowledge of typically the needs and desires connected with the marketplace. In this kind of way, it will turn out to be possible to supply the wants of the target industry in a good manner of which will gratify this.While in the course of the particular preliminary investigation (Raviv, 2001), which reviewed customer full satisfaction with the services of the marinas in Israel, proprietors of sailing vessels had been requested about the mixture of services presented at the marina. Using some sort of factor analysis, we observed 6-8 factors that explain 69 percent of the variances of all the things of which comprised the particular questionnaire (see Appendix The for the detailed results of the particular factor analysis). The variables were:Safety and professionalism and reliability, value of parking, price of participant club, the environmental protection in addition to sanitation, crowding, ease of admittance, and even use of details.The primary factor, safety and professionalism and trust, was made up of this pursuing items in typically the questionnaire: Professionalism and trust of marina employees, information of flotta employees, complimentary shown by way of employees, security of yacht club as a new place to be able to leave boats,

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